About Perplexity AI
Founded 2022 ยท San Francisco, USA
Perplexity AI was founded in August 2022 by Aravind Srinivas (CEO, ex-OpenAI and DeepMind/Google Brain), Denis Yarats (CTO, ex-Meta AI), Andy Konwinski (co-founder of Databricks) and Johnny Ho. The company built an answer engine that combines live web search with LLMs to return cited answers, positioning itself as a search alternative to Google. Perplexity rapidly raised over $500M from IVP, NEA, NVIDIA, Jeff Bezos, Susan Wojcicki and others, reaching a $9B valuation in late 2024 and a higher valuation in 2025. The Sonar model family debuted in late 2024 as Perplexity's in-house RAG-tuned models, with Sonar as the fast default tier and Sonar Pro as the higher-capability variant for advanced research workloads. Sonar Pro pairs deeper search (more queries per request, more sources synthesised) with a stronger underlying LLM, available via the Perplexity API and the Perplexity Pro consumer tier. The company also partners with Apple Intelligence and several US publishers for revenue-sharing on cited content. Beyond Sonar, Perplexity ships Perplexity Pages, Spaces and Discover surfaces, and runs ad-free Pro and Enterprise subscriptions.
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